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The 2010 Prius from Toyota is redesigned with fresh design styles, higher EPA fuel economy rates, power and is also expected to come included with more standard as well as optional features.


The next generation Prius model will be available in both electric as well as gasoline levels. It will be designed based on the new four door hatchback model that includes a battery powered electric motor to the four cylinder engine and comes mated with continuously variable automatic transmission.
The hybrid system allows the vehicle to run using either one of the resources or it can run using both the resources at a time to balance the fuel economy and acceleration. It does not require any additional plug-in charging to balance the level. The 2010 Prius model will be available in four different models namely Prius II, III, IV, and V and the entry level Prius I will be added later.


The safety features available in the new 2010 Prius model will include front side air bags, Antilock Braking System, curtain side air bags, traction control system and antiskid system. The standard features in the Prius V include 17 inch alloy wheels, fog lights and LED head lights and the features that are added newly to the model comprise telescopic steering column, height adjustable driver seat, heated front seats and safety connect assistance system. The high end features provided in the next generation Prius model include lane keep assist with lane departure warning, intelligent parking assist and adaptive cruise control system and these features are normally included only in Toyota’s Lexus division models. The new features to the vehicle are expected to include like electric air conditioning and solar roof panel that can supply power to ventilating fan when the vehicle is parked.


The main features that attract customers towards the Toyota Prius constitue driving comfort, fuel economy and passenger room. The features provided as optional in the new Prius model include integrated XM satellite radio receiver, voice activated touch screen navigation system, auto dimming inside rear view mirror, WMA/MP3 playback capability, home link system, hands free phone capability feature through Bluetooth, LED headlamps withy fog lamps, pre collision system and safety connect system.


With the help of powerful engine, vehicle can achieve fuel economy of 49.82 miles per gallon. The 2010 Prius comes powered with 1.8 liter gasoline engine tied with two electric motors by the help of planetary gear set, which acts as a CVT (continuous variable transmission) that can produce 98 hp of power. The total power delivered by using both the electric motors and gasoline engine will be 134 hp, while previous model delivered only 110 hp power. The next generation Prius model can achieve fuel economy rate of 48 miles per gallon on highway roads and 51 miles per gallon in the city. The main competitors to the 2010 Toyota Prius include Ford Fusion Hybrid, Toyota Camry Hybrid, Volkswagen’s Jetta TDI, Honda Civic Hybrid and Nissan’s Altima Hybrid. The base price of 2010 Prius model will be around $21,750

Though the 2010 Avalon from Toyota group comes with no key changes, it comes in a comparatively larger size with a front wheel drive, sedan style, allowing 5 passengers like that in XLS, XL. The vehicle comes with V6 3.5 liter engine that produces 268 horse powers energy paired along with an automatic transmission of 6 speeds.

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“BEYOND EXCELLENCE” is what Toyota folks call the 2010 Camry as. The dazzling head lamps and the aerodynamic curve give it an upper hand over the cars of its segment. Equally poised between stylish exteriors and spacious interiors, the Camry provides excellent head and leg space.

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The new 2009 Toyota Venza models are equipped with an array of standard features including auto dual zone air conditioning, AMFM six-disc CD, tiltThe crossover was designed specifically with the North American market in mind. Sold here exclusively, it was engineered at the Toyota Technical Center in Ann Arbor, Michigan. The exterior was penned at the Toyota’s Calty design studios in Newport Beach.
Levers, one on each side of the rear cargo area, allow the 60Venza also offer an Automatic High Beam headlight system. When high beam headlights are in use sensors in the Automatic High Beam system detects oncoming traffic and automatically switch the headlights to low-beam. When the Automatic High Beam sensors no longer detect oncoming traffic the system switches the headlights back to high-beam mode.
FM six-disc CD changer, satellite radio capability and Bluetooth, rear seat entertainment system, a Smart Key System, back-up camera and a power rear door.
telescopic steering wheel with audio controls, remote keyless entry, electrochromic rearview mirror with compass, a multi-information display, cruise control, optitron gauges, rear wiper, privacy glass, and much more. On V6 models Venza come customary with dual exhaust tips and is the first Toyota model to ride on standard 20-inch alloy wheels. Four-cylinder models come sample with 19-inch alloy wheels.
Rather than styling the Venza to examine like an SUV, the Venza was designed with a “sleek sedan concept” in mind, Toyota says. Nonetheless, it features a spacious interior providing room for five passengers and abundant cargo time behind the second row of seats.

Toyota launched an all-new utility vehicle for the 2009 model year called the Venza. The Japanese automaker refers to the car as a “crossover sedan,” which seems to be a synonym for “station wagon. ” Toyota came up with the designation in that the Venza combines “comfort and fun-to-drive performance elements of a five-passenger sedan” with the “utility of an SUV”.
(Click here to apply Leftlane’s Price Quote Form to get Toyota Venza pricing information from a trusted local dealer Zero obligation).
capacity is generated by an available 3. 5-liter V6 that produces 268 horsepower at 6,200 rpm and 246 pound-feet of torque at 4,700 rpm with a towing capability of 3,500 pounds. average influence comes from an all-new 2. 7-liter four-cylinder engine.
40 split rear seats to fold flat, providing additional storage space for extra long items. For added passenger comfort, the rear seats recline up to 14 degrees.

Additional optional equipment includes a navigation system equipped with a JBL audio system, integrated satellite radio capability and Bluetooth technology; a premium JBL audio system with AM.

• Base Price $25,975
• Drivetrain Front wheel drive
• Curb Weight (lbs) 3760
• City (MPG) 19
• Hwy (MPG) 26
• Horsepower 182 @ 5800
• Torque (lb-ft) 182 @ 4200
• Wheelbase (in.) 109.3
• Length (in.) 189.0
• Width (in.) 75.0
• Height (in.) 63.4

The 2010 Toyota Prius, one of the world’s top selling Hybrid-engine vehicles, is redesigned for higher performance, larger interior cab room, and better fuel economy. The 2010 Toyota Prius was first disclosed at the January 2009 Detroit Auto Show, and is expected to be released as one of the first vehicles with an advanced lithium-ion battery system. The purpose is because lithium-ion can distribute more power in higher efficiency than it’s predecessor, nickel-hydride. Lithium-ion  are used in most of the Hybrid vehicles that are produced today, and the 2010 Toyota Prius comes with an advanced battery system to allow it to operate for longer periods of time, and still provide the power to get you where you need to be. This advancement allows future development of additional plug-in inlets, to allow greater voltage to charge the vehicle. This upgrade is expected in the new model that is to be released in 2011.

The 2010 Prius has been planned to begin production at Toyota’s new production facility, located in Blue Springs, North-Eastern Mississippi. The facility was originally planned to produce Highlander SUV’s, but was reconsidered to the Prius after a change in plans due to raising energy costs and the drop in truck popularity in the U.S vehicle market.

The new Prius is shown to be an up-scaled version of today’s four-door hatchback sedan. A competitor of Toyota stated that the car “appeared similar to previous Prius models, but that it was far larger and solid in appearance”. A second Prius model is scheduled for release no more than a year, and is rumored to be a “minivan” or “wagon” style vehicle. This new model may resemble the Hybrid X model issued by Toyota, and is roughly the same size as the Prius Hatchback model.

Press Release For The 2010 Toyota Prius

DETROIT, January 12, 2009 — Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.
The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon

The first-generation Prius entered the market in 1997 as the world’s first mass-produced hybrid. The name Prius, “to go before” in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

From the beginning, Toyota’s full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 670,000 have been sold in the U.S.

In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.

Fuel Economy and Environmental Performance

The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.

The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.

Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.

A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits.

Unlike most other hybrid vehicles available, Prius has been a “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

• The trans-axle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
• The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
• Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
• A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.

Cutting Edge Styling

In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the current model, instantly recognizable as a Prius, but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics. The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.

Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.

World’s Lowest Cd

The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.

The remote air-conditioning system is the first system in the world to function on battery-power alone and that can be remotely operated, so the driver can adjust the interior temperature for comfort before getting in the car.

Reducing the vehicle’s power consumption, available LED (light emitting diode) lamps are used for low beams and also in the tail and stop lamps. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance

The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.

Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.

Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Functional Interior Is Bigger on the Inside

Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.

Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance. Judicious use of silver accents adds a finished, technical feel.

Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.

The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.
In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as “ecological plastic,” will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product life cycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements

The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.

In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment.

Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System.

Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.

Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.

The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications.

Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.

2010 Toyota Prius Preliminary Specifications

1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98 hp @ 5,200 rpm
Engine torque: 105 lb-ft @ 4,000 rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80 hp/153 lb-ft torque
Hybrid system net horsepower: 134 hp
Emission rating: SULEV (with AT-PZEV)
Electronically controlled continuously variable transmission
Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 50 mpg (combined)
DIMENSIONS (inches)
Overall Length: 175.6
Overall Width: 68.7
Overall Height: 58.7
Wheelbase: 106.3
Ground clearance: 5.5
Coefficient of Drag: 0.25
Wheels: 15-inch alloy wheels
17-inch alloy wheels (optional)
Tire Size: 15-inch: 195/65R15
17-inch: 215/45R17 (optional)
Seating Capacity: 5
EPA class rating: Midsize
* Preliminary figure based on Toyota’s internal testing. Actual mileage will vary.